Owning Your Name as a Domain: Reclaiming Your Career Path and Earning Potential

Career Branding

Crafting a New Professional Identity to Attract Opportunities Being let go from a role, especially in a sensitive area like diversity, can make you feel as though you need to start over. A personal domain is a blank slate—a space where you control your narrative and define your brand. 

How It Gets You More Money

When hiring managers or potential clients search for your name online, your personal website becomes their first impression. A professional, well-designed site that highlights your skills, achievements, and unique perspective in diversity can help you stand out in a competitive job market. A strong brand not only attracts recruiters but positions you as a leader, leading to higher-paying opportunities.

Career Credibility: Rebuilding Trust and Authority in Your Field 

Diversity roles often involve trust, advocacy, and the ability to influence organizational culture. When a job ends, some might wonder if you can replicate that success elsewhere. Your personal domain can address those doubts by positioning you as a consistent and credible professional. 

 How It Gets You More Money

Credibility is a magnet for lucrative opportunities. Whether you’re seeking a new full-time role, freelance work, or consulting gigs, employers and clients are willing to pay a premium for someone they perceive as trustworthy and competent. A personal website that showcases your expertise and accomplishments can make the difference between an average offer and a high-paying one. 

 Ways to Build Credibility Through Your Domain 

• Publish Thought Leadership Content: Write blogs or create videos about topics like workplace inclusion, unconscious bias, or effective diversity strategies. Sharing insights demonstrates your knowledge and reinforces your authority. 
• Highlight Certifications: Display any relevant certifications, such as diversity and inclusion training or leadership credentials. These validate your skills and commitment. 
• Link to Published Work or Media: If you’ve been quoted in articles or spoken at conferences, include links. Third-party recognition enhances your professional credibility. 

By showcasing your qualifications and thought leadership, you reassure employers and clients that hiring you is a sound investment—justifying higher compensation.

Reclaiming Your Financial Power 

Rebuilding your career after a layoff, especially in a diversity-related role, can be challenging, but owning your name as a domain is a powerful step forward. It allows you to take control of your narrative, showcase your credibility, and demonstrate your expertise—all of which directly impact your earning potential. 

Through a well-branded, professional website, you position yourself as a leader in your field, capable of commanding higher salaries, consulting rates, and speaking fees. The digital age has made it easier than ever to create opportunities for yourself, and owning your domain is the cornerstone of that strategy. 

 If you’ve been laid off, don’t let it define you. Instead, use it as a launchpad to reinvent your career and achieve even greater success. 

Start by claiming your domain, building your online presence, and leveraging it to secure the financial opportunities you deserve. Remember, setbacks are temporary, but the brand you create today can open doors to a brighter, more prosperous future.

According to a survey by CareerBuilder, 75% of recruiters have experienced candidates who don’t communicate effectively during the hiring process